AT Newsletter Volume 19, February 2022

IT Basics Boot Camp

REGISTER NOW for our IT Basics Boot Camp. Tune in each week to learn about a different IT topic. Our objective is to help each attendee use technology more efficiently. Users will learn how to manage multiple monitors, various ways to share files, Word formatting tips and much more. Class meets for nine weeks every Tuesday at 10am CT starting April 12th. Upon completion of the boot camp and successfully passing the exam, students will receive a cool AT designation.

  • Technology Overview and Your Hardware 
  • Files, Files, Files 
  • The Internet 
  • Excel and Word 
  • PowerPoint and Other Office Tools 
  • Communication and Coordination 
  • Outlook 
  • Modus 
  • iMIS Overview* 
  • 3CX* 
  • Review Session and Final Exam 

*Bonus if applicable to you.   

Pricing:  AT managed services client $400/per staff member | All others $500/per staff member.

Class size is limited so register ASAP to reserve your space! 


Questions?  Reach out to Lisa, or 630-293-4900 x 126
HighRoad Solutions

After a difficult few years, we’ve noticed that associations are doing their best to find opportunities for growth. While they’re paying attention to their data sets and looking for patterns that reflect engagement and “readiness to buy” opportunities, it’s still a challenge overall. That’s where HighRoad Solutions spends most of their time these days - supporting associations who are trying to activate their iMIS data to deliver effective and successful marketing campaigns. 

HighRoad leans into the “martech” equation to focus on equal parts digital marketing expertise and technical experience. Many associations are turning to marketing basics to help teams focus on activation efforts, whether they are using email broadcast techniques or marketing automation. Regardless of the technology you have it in place, it all starts with knowing who the ideal member is, their attributes and what their challenges and objectives are at an individualized level. Understanding these “personas” helps teams identify and map the appropriate content that potential members initially relate to, and then keep returning for more. Building personas may seem like a huge lift with little actionable results, but they are in fact the quickest way to align your organization to your member’s needs. You’ve got all the data you need in iMIS to get started, and it’s just a matter of pulling the right pieces of information into place. Curious to know how to get started? HighRoad has a Persona Segmentation Workshop that helps associations look at their data sets, map them to fully realized personas, which can then be used to build content and campaign strategy. Learn more at

To learn about all of Association Technologies partners click HERE
Association Leadership Awards
Congratulations to Lindsay Currie, Executive Officer, Council of Undergraduate Research and Christina Lewellen MBA, CAE, Executive Director, Association of Technology Leaders in Independent Schools, who will be honored at the DCA Live event on Wednesday, March 2, 2022.  They were chosen as exceptional leaders 'who have demonstrated skillful performance in navigating the uncertain and hyper-challenging business environment of the past year.'