Association Now Archives

 
 

Aiming to Innovate? Look Beyond the Usual Suspects

By Ernie Smith
March 4, 2019
AssociationsNow

When you look for inspiration from the same sources all the time, the ideas you generate can feel stale.  Perhaps the solution involves uncovering fresh ideas in new places.

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Four Ways to Fight Fake Traffic on Your Association's Site

By Ernie Smith
March 11, 2019
AssociationsNow

Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics and your advertisers.  Here are a few starting points for limiting the impact of traffic fakery.

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The Case of the Missing File

By Ernie Smith
February 25, 2019
AssociationsNow

As we use more and more files on a given day, it's becoming harder and harder to track them.  That means a stronger strategy around file management is necessary - both technically and practically.

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Using Voice-Activated Technology to Deliver Industry News

By Allison Torres Burtka
February 20, 2019
AssociationsNow

To tap into voice technology and engage its readers on their smart speakers, the American Chemical Society has designed a daily news briefing specifically for Amazon Echo devices.

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Turn Better Data Security Into A Strategic Advantage

By Ernie Smith
February 18, 2019
AssociationsNow

In the age of personalization, how much is too much?  Giving your members more control over their privacy - and making that clear to them - could be a big strategic win for your association.

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