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FOUR TIPS FOR HELPING BOARDS NAVIGATE TECH

By Ernie Smith
February 2, 2021
AssociationsNow

Gaps in board members’ technical knowledge can get in the way of good decision making. Two association tech experts explain how to help board members stay focused on strategy when the conversation turns to technology.
 
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THE STATE OF EMAIL: THE CASE FOR DRILLING FURTHER INTO YOUR ASSOCIATION’S NICHE

By Ernie Smith
January 19, 2021
AssociationsNow

While niche newsletters are already a hot property outside of the association space, it’s an area where associations can play—especially if they have subniches worth diving into. However, the approach must be informed by business needs.
 
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THE STATE OF EMAIL: FIVE EMAIL TRENDS TO WATCH IN 2021

By Ernie Smith
January 5, 2021
AssociationsNow

From visual tricks to added interactivity to integrating user-generated content, there are a lot of ways for associations to leverage the power of email in 2021. Read on to catch up on the latest trends.
 
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SMART THOUGHTS ON INNOVATION FROM TEC VIRTUAL 2020

By Ernie Smith
December 11, 2020
AssociationsNow

During last week’s all-virtual Technology Exploration Conference, a lot of smart insights were shared about how associations can hold on during the pandemic with a mindset of innovation.
 
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FIVE WAYS TO HELP MEMBERS MAINTAIN CERTIFICATIONS IN 2021

By Ernie Smith
December 3, 2020
AssociationsNow

The pandemic has created challenges for professionals who wish to maintain their association certifications. What members need will vary across professions, but these five tips can help you assess how to help them.
 
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TIPS FOR SHORING UP YOUR ASSOCIATION'S REMOTE TECH SUPPORT

By Ernie Smith
November 24, 2020
AssociationsNow

Remote work has drastically changed the way associations use technology, creating new challenges for IT departments. Association tech experts offer some recommendations for boosting tech support for your remote team.
 
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WANT TO MAKE A BIGGER IMPACT WITH EMAIL? SEND LESS OFTEN

By Ernie Smith
November 19, 2020
AssociationsNow

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key.
 
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FOUR WAYS TO FIGHT FAKE TRAFFIC ON YOUR ASSOCIATION’S SITE

By Ernie Smith
November 10, 2020
AssociationsNow

Fake traffic is growing more sophisticated than ever, and that could be bad news both for your analytics and your advertisers. Here are a few starting points for limiting the impact of traffic fakery.
 
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FALL CLEANING: IS IT TIME TO TIDY UP YOUR DATA?

By Ernie Smith
October 27, 2020
AssociationsNow

Are you investing enough in data hygiene? In the final installment of our three-part data series, learn how regular data housekeeping can strengthen one of your organization’s most important resources.
 
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THREE STRATEGIES FOR SELLING DATA-BASED DECISION-MAKING TO LEADERS WHO RESIST DATA

By Ernie Smith
October 13, 2020
AssociationsNow

In the first of our three-part series about data today, we invite people who typically make gut decisions to consider the value of data-based decision-making. How do you win over the skeptics? Read on for a few ideas.
 
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