Association Now Archives

 
 

PARE BACK YOUR CONTENT: FOUR STRATEGIES FOR CONTENT PRUNING

By Ernie Smith
July 27, 2020
AssociationsNow

Content naturally grows outdated and loses its momentum on search engines—but one way to get your spark back might be by removing your old performers. Here’s why you should consider content pruning.
 
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FOUR THINGS YOU’RE NOT DOING TO BOOST SEARCH TRAFFIC (BUT SHOULD BE)

By Ernie Smith
July 6, 2020
AssociationsNow

From installing Google AMP to giving the long tail some appreciation, here are a few tactics that can help you boost your traffic from major search engines.

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WHAT ASSOCIATIONS SHOULD KNOW ABOUT ELECTRONIC SIGNATURES

By Ernie Smith
May 26, 2020
AssociationsNow

E-signatures are gaining popularity among remote workforces thanks to COVID-19, but the best solution requires more research than just putting a signature on a PDF. Read on for some e-signing considerations.

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AMID COVID-19, DON’T LOSE SIGHT OF INTERNET CONNECTIVITY GAPS

By Ernie Smith
May 18, 2020
AssociationsNow

For some associations, the growing reliance on digital communication could prove a problem for areas where there are gaps in broadband access. It may be worth considering whether your communication options are leaving anyone out.

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Now Is The Time To Try Things Online 

By Ernie Smith
April 6, 2020
AssociationsNow

A dynamic cultural and public health environment means a sudden need for new types of digital services.  A willingness to experiment thoughtfully in a time of need could help both your members and the public. .    

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