AT Newsletter Volume 69, May 2026

 
 
 
 
 
 
 
 
 
 
 
The Association’s Guide to Member Value Through Real Engagement
Associations have more ways than ever to communicate with members but standing out and creating meaningful engagement can still be a challenge. Video helps associations deliver content that feels more personal, authentic, and easy to consume.

Build Stronger Member Connections with short member stories, career insights, or quick “day in the life” videos to help members feel connected to the community. Even simple videos recorded on a phone can create stronger engagement because they feel genuine and relatable.

Associations can extend the life of educational content from webinars, conference sessions, and training programs. Video makes it easier to repurpose that content into:
  • Short expert clips for social media
  • FAQ videos 
  • Quick learning moments for email or member communities
This helps busy professionals consume content in smaller, more manageable ways.
Increase Event Engagement, before, during, and after events. Examples include:  
  • Speaker preview videos
  • Attendee testimonials  
  • Event recap videos
  • Highlight reels and sponsor thank-you videos
These videos help build excitement while also creating promotional content for future events.

Help make leadership communication more personal with short videos from association leaders, sharing updates. This makes them feel more human and transparent. Whether sharing important news or simply thanking members, video helps strengthen trust and connection.

Encourage Member Participation by inviting members to contribute their own video content, including: 
  • Industry insights 
  • Conference experiences  
  • Volunteer stories  
  • Advice for peers
User-generated content not only creates authentic engagement but also helps extend reach when members share videos with their own networks.

Video also provides valuable engagement insights. Tracking metrics like views, watch time, click-through rates, and shares helps associations better understand what content resonates most with members and where to focus future efforts.

The associations seeing the greatest success with video aren’t necessarily producing the most polished content. They’re creating content that feels real, approachable, and human, and that’s what members remember.

To explore more ideas, visit VideoRequest.io or reach out to us directly. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ASAE Research Foundation Announces Recipients of 2026 Sal Martino Foresight Award
The ASAE Research Foundation announced the recipient of the 2026 Sal Martino Foresight Award, recognizing outstanding leadership, innovation, and forward-thinking impact within the association community.

The Sal Martino Foresight Award, formerly known as the Sal Martino Grant for Conscious Inclusion Research, honors a visionary organization and its leaders who push boundaries, challenge conventional thinking, and pioneer the use of foresight to build resilience and prepare for the future. Named for Sal Martino, FASAE, CAE, retired CEO of the American Society of Radiologic Technologists and past chair of ASAE and the ASAE Research Foundation, the award celebrates organizations that embed foresight into strategy and operations while fostering a culture of future-focused thinking.
The 2026 recipient of the Sal Martino Foresight Award is: Council on Undergraduate Research (CUR), Proposal Lead: Lindsay Currie, CAE, Executive Officer

In addition to recognition for its leadership in implementing foresight practices, CUR will receive a cash award of up to $7,000 to further advance its foresight initiatives. The Sal Martino Foresight Award is made possible through the generous support of Webster Chamberlain & Bean LLP.