AT Newsletter Volume 67, March 2026

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Association's Guide to Online Certification
Did you know that certification programs are among the top sources of non-dues revenue in 2026?*

If you're looking to elevate your association's certification program, check out
The Ultimate Guide to Online Certification by TopClass.

This new resource is designed to help you build, grow, or refine online certification programs that engage learners and support your association's goals 🎓 In this guide we help you:
  1. Understand what makes a successful online certification program
  2. Learn how certifications and micro-credentials support engagement and non-dues revenue
  3. Identify common challenges associations face with outdated certification processes
  4. See how the right technology streamlines administration and improves the learner experience
*Source: 2026 Membership Performance Report by iMIS®
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Insights, Intentionality, and Innovation at the ASI Excellence Business Summit
During the last week of February, Association Technologies (AT) joined association leaders and partners at the ASI Excellence Business Summit in Florida. One theme cut across sessions: the strongest organizations are more intentional about technology choices, data stewardship, and the human connections that turn strategy into results.

AT was also honored with ASI’s Chairman’s Circle Award for excellence in client service, innovation, and overall performance supporting iMIS—an affirmation that progress happens when technology, people, and purpose move forward together.

Speakers reinforced that technology selection isn’t about chasing trends—it’s about aligning systems to strategic priorities and organizational readiness. Clear evaluation criteria, strong documentation, early staff engagement, and data/privacy considerations help teams avoid the high cost of indecision.

Quick takeaways from the breakout sessions:
  • AI, innovation, and trust: Move fast—but with clean data, transparent processes, and a human-centered service model to earn and keep member trust. 
  • iMIS Certified App Program: ASI introduced a certification program to validate integrations and add-ons for performance, security, scalability, and long-term reliability—making it easier to choose trusted tools.  
  • SEO & GEO: Search is shifting toward AI-generated answers. In addition to traditional SEO, strengthen GEO by clarifying who you serve, structuring key pages, refreshing high-value content, and building credibility through proof points and authoritative profiles.
  • Value-driven decisions: Evaluate technology by measurable outcomes—goals, leading/lagging KPIs, and a shared definition of success—so investments prioritize impact, not just cost.  
  • Change management: Adoption drives ROI. Communicate the “why,” build skills early, and ensure visible sponsorship to reduce disruption and accelerate results.
Platform updates - what’s ahead
Across the ASI ecosystem, roadmaps emphasized intentional AI adoption, stronger integrations, modern UX, and data-driven insights—helping organizations move from implementation to impact.

iMIS EMS
Recent and upcoming iMIS enhancements focus on performance, security, and scalability. Unified Logins (OIDC/Identity Server) support a more seamless sign-in across ASI products, while modernization of services, payments, and APIs improves reliability and flexibility. Expanded data warehousing and Power BI capabilities enable faster reporting and richer cross-platform insights.

Clowder
Clowder continues to expand its event and engagement capabilities, including improved 1:1 meetings, agendas, timeslot/location management, and APIs. Deeper iMIS integrations such as SSO and session check-in/out syncing - helps streamline operations and improve attendee experience.

OpenWater
OpenWater’s roadmap highlights AI-assisted judging and submission management (summaries, scoring support, trend analysis, and eligibility checks) to reduce manual effort and improve consistency. Ongoing workflow and governance enhancements support stronger transparency and scalability.

TopClass
TopClass updates focus on learner experience, admin efficiency, and analytics—such as AI-generated quizzes, proctoring integrations, improved dashboards, certification enhancements, accessibility updates, and tighter iMIS synchronization.

We left the summit energized—and we’re here to help you make confident, value-driven technology decisions that support your mission. If you’d like to discuss any of these themes or roadmap items, let’s connect.