As we approach another Thanksgiving, I’ve been reflecting on what it truly means to be thankful and what it means to be grateful. Being thankful is often an immediate emotional response to a specific moment—thanks for picking up lunch, thanks for helping me work through a technical issue, or thanks for listening when I needed to vent. Gratitude, however, runs deeper. It’s a sustained, internalized appreciation that comes from recognizing the people who show up day after day—not because they have to, but because they genuinely care about doing the right thing. They’re willing to grab the trunk handle
Whether it’s age, perspective, or simply the benefit of experience, I’ve become much more aware of that deeper sense of gratitude around us. It’s not always front and center, but it’s there when we’re present enough to notice it. I see it in the colleagues I work alongside and in the relationships with clients that we’ve built—people who face real challenges and still choose kindness, empathy, and support. Not everyone chooses to operate that way, and I’m grateful to be surrounded by a team and by clients who do.
This has been another exciting year for AT. We’ve had our share of changes and plenty of healthy reflection. Some of the conversations we’ve had as an organization have been challenging but they’ve been rooted in a shared commitment to meeting client needs and to building a stronger foundation for future growth. For that, we’re genuinely grateful. Opportunities like these—where we get to rethink, improve, and evolve—are a privilege in themselves.
As we plan for 2026 and beyond, our team continues to push ourselves to become better consultants and better partners. We’re taking the time to reflect on where we’ve been, where we want to go, and how we can best support our clients and one another along the way. That ongoing process of listening, adapting, and growing together is something I deeply appreciate.
With Thanksgiving days away, I encourage all of us to pause and recognize the unique talents, experiences, and perspectives each person brings to your organization. Let’s appreciate not just the moments we’re thankful for, but also the shared gratitude that has shaped our work, our relationships, and our progress throughout the year.
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| Simplifying & Strengthening Your Association’s Awards Programs |
Running awards programs can be complex, but with the right tools and strategy, they don’t have to be. From streamlining submissions to improving the judging experience, the right awards management software can transform how your association handles every step of the process.
To help you get there, we’re sharing two resources designed to guide you at every stage:
- Our latest OpenWater blog, “Awards Management Software Guide for Associations,” which breaks down what to look for in an awards management solution, how to boost efficiency for staff and judges, and ways to deliver a smoother, more engaging participant experience.
- Our free “Ultimate Guide to Awards Management” whitepaper offers a comprehensive, step-by-step look at designing, executing, and promoting high-impact awards programs, from strategy and timelines to technology and measurement.
Whether you're launching a new awards initiative or refining an existing one, these resources will help you elevate the experience, reduce administrative strain, and ensure your program delivers maximum value.
Read the full blog and download the whitepaper. |
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| AT will be donating to Toys for Tots again this year. The organization is dedicated to bringing the joy of Christmas and a message of hope to children in need across the country, through the gift of a toy. If you would like to join us, toys can be dropped off at the AT office anytime until December 4th. |
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| Association Forum Scholarship Recipients |
Congratulations to Jackie Throop from HR Source for earning the Emerging Leaders Program Scholarship The program is designed to build critical leadership skills, expand professional networks, and prepare participants to lead with purpose.
Jackie is an HR Source “retread.” During her first stint with the association (1996 – 2002), she created “Interim HR Services,” providing fractional HR support to small employers. Today, Jackie leads the large department that grew out of her vision! Outsourced HR & Recruiting Services is HR Source’s most popular service in the Chicago area and beyond. This award is well-deserved and we wish Jackie the best of luck in the Emerging Leaders Program. |
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| Last month, we explored how to conduct effective user interviews. Now, let’s turn those conversations into meaningful insights that drive design decisions. |
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Organizing Your Data
Start by transcribing your interviews. Tools like Otter.ai, Descript, or even manual transcription can help capture every detail. Once transcribed, begin coding the data—tagging recurring themes, behaviors, and emotions.
Tips for Coding:
- Use a mix of deductive and inductive codes. Deductive codes are based on your research goals (e.g., “onboarding confusion”), while inductive codes emerge organically from the data (e.g., “unexpected workaround”). This dual approach ensures you capture both anticipated and surprising insights.
- Group similar codes into categories. Once you’ve tagged your data, cluster related codes into broader themes. For example, “slow load times,” “laggy transitions,” and “unresponsive buttons” might fall under “performance issues.” This helps you see the bigger picture.
Synthesizing Insights
Look for patterns across interviews. Are multiple users struggling with the same feature? Do they describe similar goals or mental models? These patterns form the basis of actionable insights.
Use frameworks like:
- Affinity mapping. Write down quotes or observations on sticky notes and group them by theme. This visual method helps teams quickly identify clusters of related feedback and prioritize issues.
- Personas or archetypes. Create user profiles based on shared traits, goals, and behaviors. These personas help teams empathize with users and design for real-world needs.
- Journey mapping. Plot the user’s experience step-by-step, highlighting pain points, emotions, and opportunities. This method is especially useful for identifying friction in workflows and designing smoother paths.
Communicating Findings
Your insights are only as valuable as your ability to share them. Use storytelling to bring your users to life. Include direct quotes to preserve authenticity, visuals to aid comprehension, and clear recommendations to guide action.
Best practices:
- Summarize key themes with supporting evidence.
- Use charts or diagrams to visualize user journeys or pain points.
- Tailor your presentation to your audience—executives may want high-level takeaways, while designers may prefer detailed feedback.
Looking Ahead
In Part 3, we’ll explore how to turn insights into action—designing and iterating based on what you’ve learned. |
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Nashville set the perfect stage for this year’s iUG Annual iMIS Users Conference, held October 27–29. With three full days packed with educational sessions, hands-on workshops, and vibrant networking events, the 2025 conference was truly a chart-topper.
Day One offered a mix of half-day and full-day learning tracks, ranging from iMIS Essentials to System Administration and Security. Attendees enjoyed networking breaks with sponsors and exhibitors, exploring new ways to enhance their iMIS experience and discovered complementary technology solutions. The evening wrapped with pre-arranged “Music City” dinners—an ideal opportunity to connect with fellow users and sponsors, experience Nashville’s restaurant scene, and unwind after a full day of learning.
Day Two opened with remarks from iUG Executive Director Michele Morgan, followed by ASI’s Doug Morris and Jeff Spring, who shared updates on the iMIS Power Suite and introduced a “CALMR Approach to DevOps.” The stage then welcomed keynote speaker Beth Ziesenis—better known as “Beth Z, Your Nerdy Best Friend.” Beth energized the audience with an engaging and interactive keynote focused on driving AI success within associations. She emphasized best practices for using AI responsibly, prioritizing security, and establishing organizational AI policies. Attendees enthusiastically chimed in as Beth explored AI as an emotional support tool, and—consistent with every impactful AI discussion—she reminded us to always “keep the human in the loop.” The day continued with more sessions, networking breaks, roundtable discussions over lunch, and a new fan favorite: Speed Networking with Exhibitors. Day Two concluded with a lively Welcome Reception hosted by iUG sponsors.
Day Three featured additional educational sessions and insightful case studies before closing with prize giveaways and the “What Are Your Outstanding iMIS Issues?” session.
For many, including myself, the closing session is the toughest part—it means saying farewell to the partners, peers, and friends who make the iUG community so special. This conference continues to highlight the strength, collaboration, and camaraderie that define iUG.
Be sure to watch for next year’s conference schedule and make your plans early, you won’t want to miss it! For more information about the iMIS User Group, click HERE. |
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| Report: Room for Growth in Online Event Connections |
Swapcard’s report finds overall engagement is boosted when attendees and exhibitors connect online, but they don’t always take advantage.
Read More |
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| More Engagement, Same Challenges Face Associations |
New research reveals that, despite more frequent and innovative outreach efforts, many associations still struggle to overcome communication barriers and forge meaningful connections with members. Solving these challenges calls for a sharper focus on strategy and a deeper understanding of member needs.
Read More |
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We have an archive of our newsletters and industry related
articles available on our website, click HERE to access them.
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| Association Forum Holiday Showcase |
Location: McCormick Place, Chicago
Join the Midwest’s largest event for association professionals and industry partners! Holiday Showcase 2025 is your destination for bold ideas, powerful connections, and fresh solutions to drive your organization forward. Whether you're looking to learn, network, or celebrate with your community, this is where association leaders come to elevate what’s next. |
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iUG iMIS Insider Help LIVE! For Seasoned iMIS Professionals
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Location: Online
Are you a seasoned iMIS user looking to fine-tune your expertise or tackle more complex challenges? Bring your advanced "how-to" questions about any iMIS module, and our experts will provide real-time demonstrations and solutions tailored to your technical needs.
This session is designed to help you optimize your workflows, troubleshoot advanced scenarios, and leverage iMIS to its full potential. Come prepared with your in-depth questions and leave with actionable strategies to enhance your system proficiency and efficiency! |
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| Assocation Forum Women's Executive Forum |
Convene Willis Tower, Chicago, IL
At the 2026 Women’s Executive Forum, we’re redefining leadership as a living legacy—one shaped by intentional impact, courageous action, and collective momentum. Every decision we make and every step we take propels us forward, creating a more inclusive, equitable future for all.
As Association Forum celebrates 110 years of empowering association professionals, this year’s theme, Legacy In Motion, honors the women who paved the way, celebrates those leading today, and uplifts the next generation of change makers. Together, we rise—lifting each other up, forging new paths, and shaping what’s next. |
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| 2026 ASAE Annual Meeting |
| Location: Indiana Convention Center, Indianapolis, Indiana |
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| Chicago Golf Outing to Benefit ASAE Research Foundation |
Save the Date! |
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