As the holiday season approaches, we will see an increase in cyber threats — particularly through phishing emails and other malicious online activity. Cybercriminals know that this is a busy time of year, and they often use festive distractions to slip past even the most cautious among us.
To help keep your company’s data and your personal data safe, here are some key reminders about personal account usage on company devices:
Think Twice Before Accessing Personal Email or Personal Social Media Accounts on Work Devices.
While it may be convenient to check your personal email or social accounts during the day, doing so on your work device comes with risks. If you must access personal accounts:
- Enable multi-factor authentication (MFA) for added protection.
- Establish secure passwords, avoid using the same or similar passwords for everything. Change it up!
- Routinely change your passwords, make it a challenge for your accounts to be compromised by attackers. Do not hand over the keys to the kingdom.
- Verify sender addresses and think before clicking links or downloading attachments. If you are unsure if the sender’s address is legit, pick up the phone and call to confirm.
- Be cautious with unexpected messages, even if they are or appear to be from someone you know.
- Beware of any email requesting personal information, containing unexpected attachments, or urging you to click a link — these are common tactics used in phishing attacks.
Our Security Tools Protect Work Accounts — Not Personal Ones
It is important to understand that our cybersecurity systems are built to safeguard company resources — including your work email, company devices, and applications. These tools do not protect personal email or personal social media platforms, leaving a gap that cyber attackers can exploit.
Avoid Downloading Attachments from Personal Emails
Attachments from personal email accounts are one of the most common sources of malware infections. To prevent harmful attacks on your company’s data:
- Do not download files from your personal email onto your work device.
- If it is absolutely necessary, ensure the file is from a trusted source and utilize your best detective skills. Better Safe than Sorry.
- Double check and confirm if the emails are from a legitimate sender by verifying the sender’s address is correct and is not a spoofed email.
How to determine if an email is legitimate:
- Always check the full email address, not just the display name. Hover over the sender to reveal the full email address.
- Make sure the domain is correct [email protected] vs. [email protected]
- Do not get distracted by words that seem official - payroll.com or irs.com.
- Be wary of typographic camouflage, hiding a different spelling that looks similar: [email protected] (with an m) vs [email protected] (with an r n)
Do Not Create a Back Door to Company Data
Accessing personal accounts at work or working from home on personal computers can unintentionally create vulnerabilities:
- If a personal account is compromised, attackers may use it to gain access to corporate information.
- This could lead to data breaches, financial losses, or even company-wide disruptions.
Stay Vigilant in the Scary Season
Keep the horror stories on the screen — not in your inboxes. Stay alert, think before you click, and report anything suspicious or anything malicious you may have clicked on to Association Technologies immediately.
Wishing you a safe and secure holiday season!
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Effective communication is the cornerstone of a strong relationship between an association and its members. Personalized, timely emails not only keep members informed—they also foster trust, engagement, and a sense of belonging. One of the most impactful ways to personalize the member experience is through thoughtful event communication.
While iMIS automatically sends a general confirmation for every purchase, including event registrations, you can elevate the member experience by issuing event-specific confirmations. These tailored messages reinforce the value of the event and provide relevant details that help members feel prepared and welcomed.
Using iMIS to Deliver Targeted Event Confirmations
iMIS offers several flexible tools to help you communicate effectively with your members about upcoming events. While every registration automatically triggers a general confirmation, you can take your member engagement to the next level by sending personalized, event-specific messages. Here are a few ways to do that:
- Issue Event Confirmations
Navigate to Events > Issue Event Confirmations to send customized messages. Select your desired template from the dropdown, which pulls from the Communications > Templates > Samples > Event Confirmations folder. You can choose to email or print confirmations and filter your recipient list by event code, title, date range, or even by name. You can also exclude individuals who’ve already received a confirmation. Once your list is ready, click Issue Confirmations. You can also use this page in order to see everyone who has been issued a confirmation (via the Issue Event Confirmations page).
- Email Registrants from the Event Dashboard
From the Registrants tab, use the Event Registrants query to filter your list. If the default IQA doesn’t meet your needs, you can customize it to use any query you prefer. Then, click the email icon to send a message by selecting an existing template or create one on the fly.
- Automate Confirmations with Process Automation Plus
For real-time communication, set up a Process Automation Task triggered by an insert into the Order_Meet table. You can configure the task to send confirmations immediately upon registration or at scheduled intervals. Use an IQA to target specific events and then define which email template to use in the Actions tab.
- Free Event Confirmations
For free events, iMIS uses a default confirmation page located at Core > Events > Registrations > Free Event Confirmation Page, which references the Free Event Confirmation template in the Order Confirmations folder. Create a custom confirmation page that reflects your organization’s branding and messaging and then use this custom free event confirmation page to reference your organization’s free event email template.
Tips for Better Engagement
- Use a generic email template and personalize it with dynamic fields like event name, location, and start date.
- Explore the Samples folder in Communications > Templates for inspiration.
- Review out-of-the-box Process Automation Tasks to guide your setup.
- Consider adding additional data sources or multi-instance data to enrich your messages.
- Aside from event confirmations, consider sending additional emails in the lead-up to your event to build excitement, share helpful details, highlight sessions and keep members engaged.
- Segment your audience by using IQAs to target specific groups – first-time attendees, VIPs, speakers, etc. – and send them tailored messages.
- Use a “friendly from” in the format ABC Association Education .
- Standardize and brand your email templates to use headers and footers that meet your organization’s style guide so that all of your messaging is consistent and professional to reinforce your identity and build trust.
By taking advantage of these tools, your association can create a more engaging and personalized experience for members—one that goes beyond basic confirmations and builds lasting connections. |
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The Chicago Golf Outing Committee — Ben Muscolino, Jake Toohey, Jim Meyers, Mark Granquist, and Michelle Wroblewski — is proud to announce a donation of $20,755.66 to the ASAE Research Foundation, made possible through proceeds from the September 22 golf outing.
This outstanding achievement reflects the generosity and support of the many participants and our sponsors: Adage Technologies, AMS Geek, Association Technologies, AWTC, Bamboo Solutions, Breezio, Cook & Kocher, DelCor, DJG, FUSE Next, Higher Logic, HighRoad Solutions, Intellidata, Print & Marketing Solutions Group, PropFuel, UST, Vortacity, Wintrust, and Wipfli. |
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The ASAE Research Foundation exists to advance the development of current and next-generation association professionals through scholarships and awards, and by providing relevant resources that all of us can use.
Learn more about the ASAE Research Foundation.
📅 Save the Date: Chicago Golf Outing – Monday, October 5, 2026 |
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Welcome to our next three-part usability series on User Interviews. Whether you're a researcher or just beginning to explore qualitative methods, this series will guide you through the essential steps of conducting, analyzing, and applying user interviews to improve user experiences.
Here’s how we’ll break it down:
• Part 1: Foundations of Effective User Interviews - Learn how to plan and conduct interviews that yield meaningful insights.
• Part 2: From Raw Data to Rich Insights - Discover how to analyze and synthesize interview data to uncover patterns and themes.
• Part 3: Closing the Loop - Designing with Interview Insights - Explore how to translate findings into actionable design decisions and validate them. |
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User interviews are one of the most powerful tools in a UX researcher’s toolkit. They offer direct access to the thoughts, motivations, and pain points of real users. Unlike surveys or analytics, interviews help uncover the “why” behind user behavior—essential for designing intuitive, user-centered products.
Planning Your Interview
Start with a clear objective. What do you want to learn? Are you validating a design decision, exploring unmet needs, or understanding user workflows? A well-defined goal ensures your questions are focused and your findings are relevant.
Key planning steps:
- Define your goals. Be specific and outcome-oriented. For example, instead of “Learn about onboarding,” aim for “Understand the challenges users face during the first 10 minutes of onboarding.” This clarity helps shape your questions and keeps the conversation on track.
- Choose the right participants. Your insights are only as good as the people you talk to. Select users who represent your target audience, but also consider edge cases—those who struggle or use your product in unexpected ways. Diversity in roles, experience levels, and behaviors can reveal blind spots and opportunities.
- Prepare a semi-structured guide. A flexible interview guide allows you to cover key topics while adapting to the flow of conversation. Include open-ended questions like “Can you walk me through how you use this feature?” and avoid rigid scripts that stifle natural dialogue.
Interview Techniques
- Build rapport. Start with light, non-threatening questions such as “Tell me a bit about your role” or “How long have you been using [product]?” This helps participants feel comfortable and opens the door to honest feedback.
- Use active listening. Show genuine interest in what users say. Use verbal affirmations (“That’s interesting”), paraphrase their responses to confirm understanding, and follow up with probing questions like “What made that frustrating?” or “Can you elaborate on that experience?”
- Avoid leading questions. Leading questions bias responses. Instead of “Do you find this feature helpful?” ask “How do you use this feature?” or “What do you think about this part of the experience?” Neutral phrasing encourages authentic answers.
Common Pitfalls
- Talking too much. The goal is to listen, not to explain or defend the product. Resist the urge to fill silences or steer the conversation. Let users speak freely—even pauses can lead to deeper insights.
- Asking yes/no questions. These limit depth. Replace “Did you like it?” with “What did you like or dislike about it?” to encourage richer responses.
- Ignoring non-verbal cues. Pay attention to tone, hesitation, and body language (if in person or video). These often reveal more than words and can signal confusion, frustration, or delight.
Looking Ahead
In Part 2, we’ll explore how to analyze and synthesize interview data—transforming raw conversations into actionable insights that inform design and strategy. |
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| Should CEOs Go All-In on AI? |
A new survey of executives suggests they’re hoping new technologies will get them through headwinds. They may, but not by themselves.
Read More |
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| How to Make Meetings Matter More |
Association events don’t always create the sense of belonging they promise. A pair of experts suggest some fixes.
Read More |
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We have an archive of our newsletters and industry related
articles available on our website, click HERE to access them.
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| Digital Now |
Location: The Loews Hotel, Chicago, IL
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iUG iMIS Insider Help LIVE! For Non-technical Users
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Location: Online
Are you new to iMIS or part of a small team with limited time to sift through extensive documentation? We’ve got you covered! Bring your "how-to" questions about any iMIS module, and our experts will provide real-time explanations and demonstrations to help you accomplish your tasks efficiently. This is your opportunity to get tailored support for non-technical challenges and unlock the full potential of iMIS in your day-to-day work. Come prepared with your questions, and let us help you save time and work smarter! |
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| AMS Fest |
Location: Washington DC
If you’re considering a new AMS, implementing one for the first time, or just want to stay up to date on association management software, AMS Fest is the place to be.
The team behind Association TRENDS and CEO Update is excited to bring you face-to-face with other association executives, consultants, industry partners and AMS vendors who all want to engage in discussions around nothing but association management software.
Join us this November, in Washington, D.C., where we’ll have 30 AMS companies ready to demo their platform, consultants to help guide you during your experience to ensure you’re meeting with companies that best fit your organization’s needs, and industry partners to showcase their newest innovative technologies to integrate within your system. |
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| SIG Executive Leadership & IT Lunch & Learn: AI – Policies and Best Practices for Organizations |
Location: Association Forum, 10 S Riverside Plz Ste 800, Chicago, IL
Is your organization overlooking the impact of AI? Are different departments experimenting with it in silos? Unsure how your staff is using AI—or how it may affect your members? If so, this session is designed for you.
Together, we’ll look at how associations are approaching AI, highlighting real-world examples, practical tips, and key considerations for staff when developing an AI strategy and organizational policy. Lunch will be provided. |
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| Association Forum Holiday Showcase |
Location: McCormick Place, Chicago
Join the Midwest’s largest event for association professionals and industry partners! Holiday Showcase 2025 is your destination for bold ideas, powerful connections, and fresh solutions to drive your organization forward. Whether you're looking to learn, network, or celebrate with your community, this is where association leaders come to elevate what’s next. |
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| 2026 ASAE Annual Meeting |
| Location: Indiana Convention Center, Indianapolis, Indiana |
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| Chicago Golf Outing to Benefit ASAE Research Foundation |
Save the Date! |
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