With the increasing reliance on web browsers for information, shopping, and communication, users are becoming more conscious of how they interact with digital content. One growing concern is the prominence of sponsored links in search engine results and website pages. While these links help fund free internet services, they also raise questions about transparency, user control, and the future of online advertising.
Understanding Sponsored Links
Sponsored links, also known as paid advertisements, are placements that companies pay search engines and websites to display. These links often appear at the top of search results, marked with labels such as "Ad" or "Sponsored." While they may be relevant to users' queries, they are primarily designed to generate revenue for platforms rather than provide the most organic and objective results.
Why Avoid Sponsored Links?
- Lack of Transparency: Although most search engines label sponsored content, it is not always clear to users whether a result is organic or paid.
- Bias in Search Results: Search engines prioritize advertisers willing to pay more, which may lead to less relevant or lower-quality content being displayed before more informative alternatives.
- Potential for Misinformation: Some sponsored links promote misleading or low-quality websites that prioritize sales over accuracy.
- Privacy Concerns: Many sponsored ads rely on user tracking and data collection, raising concerns about online privacy.
How Can We Avoid Ads?
When searching for anything in Google, for example, the initial results provided are headed by “Sponsored” websites:
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You must scroll further down the page until you no longer see “Sponsored”.
Cisco Umbrella DNS Filtering
With the help of Cisco Umbrella (included in AT’s Managed Workstation) we can block access to those “Sponsored” links. The “Sponsored” links will still be present and can be clicked on, but the user will only receive a block page from Cisco Umbrella. In addition to protecting users from “Sponsored” links Cisco Umbrella can also block:
- Banner Ads – Display ads appearing on websites, often placed in headers, sidebars, or footers.
- Pop-up and Pop-under Ads – Ads that open in new windows or tabs, sometimes hidden behind the active browser window.
- Video Ads – Pre-roll, mid-roll, or post-roll ads embedded in video content on platforms like YouTube.
- Search Engine Ads – Sponsored results appearing at the top of search engine queries.
- Social Media Ads – Paid promotions and sponsored posts appearing in users' social feeds.
- Tracking and Retargeting Ads – Ads that follow users across different websites based on their browsing history.
- Interstitial Ads – Full-screen ads that appear between content loads on websites and mobile apps.
- Malvertising (Malicious Ads) – Ads that contain malware or redirect users to harmful sites.
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The recent Women's Executive Forum hosted by the Association Forum was not just a conference; it was a movement - Unstoppable. As female executives, we gathered to embrace our leadership unapologetically and to share our unique perspectives and strengths. We were inspired by Artesha Moore, President & CEO of Association Forum and the 2025 Woman of Influence, Cie Armstead.
One of the key takeaways from the forum was the importance of data in making us unstoppable. By leveraging data, we can make informed decisions and drive impactful changes within our organizations. Additionally, the forum emphasized the need for self-care and personal growth. Taking care of ourselves allows us to be more effective leaders and better support our teams.
We also discussed the concept of code-switching and the importance of choosing who we show to the world. It's all about being authentic and embracing our strengths. Collaboration was highlighted as one of the best ways to lead, as we can borrow strengths from each other and build trust within our teams.
The forum encouraged us to ask for what we need and to gift our strengths to others. We are unique, and it's essential to recognize and celebrate our individuality. By doing so, we can cultivate our peace and create a more inclusive and dynamic future for all. |
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In addition to these insights, we were energized by our keynote speaker, Dr. Wendy Borlabi, founder of Borlabi Consulting, a performance psychology firm. Dr. Borlabi currently works with the Chicago Bulls team to help them develop the mental toughness needed to perform their job. Her insights in how to juggle life when it interjects and remain consistent, in focus and in control of our emotions was a takeaway I am integrating into my life. Let's continue to support and uplift each other, sharing our experiences and insights.Together, we can create a legacy of empowerment and inclusivity. I know, for me, the Women’s Executive Forum will remain on my annual list of must attend conferences.
Huge thank you to Association Forum! |
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| Below are a few of the book recommendations Dr. Borlabi shared to further our growth and understanding. Some of the notable mentions include children’s books, and yes, she did say the same message is delivered in the kids’ book, so save your time 😉. I’ve already added these to my reading list. |
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The AI-Enabled Association of the Future: What
Does It Actually Look Like? |
Artificial intelligence is transforming how associations operate, making engagement effortless, data more accessible, and workflows more efficient. Here’s how Datascout is helping iMIS-powered associations embrace the future:
✅ Member Engagement Flywheel
Member interactions generate insights that fuel even better engagement.
Datascout Engage listens for key lifecycle events—like job changes or relocations—
and sends personalized, one-click response emails. It promises to double
engagement in 90 days.
✅ Democratized (Accessible) Data Analysis
With Datascout Queries, anyone can get insights from iMIS—no technical skills
required. Simply ask natural-language questions like, “Show me members who joined
in the last six months and live in Toronto,” and get instant, easy-to-read results.
✅ Personalized Outreach at Scale
Forget spreadsheets and manual segmentation. AI-powered tagging automatically
categorizes members based on key attributes like location, age, and membership status, making targeted outreach effortless.
✅ AI Agents Handling Routine Tasks
Datascout’s AI-powered “night shift” handles time-consuming tasks while you sleep:
- Engage Agent – Sends timely, automated member outreach.
- Profile Enrichment Agent – Updates member profiles in seconds.
- Data Quality Agent – Detects and fixes inconsistencies.
- Segmentation Agent – Creates automated member segments.
AI + iMIS = A Smarter Future
Datascout seamlessly integrates with iMIS, enhancing your existing investment. AI
doesn’t replace human connection—it amplifies it, freeing your staff to focus on
what matters most: building stronger relationships with members.
Are you ready to embrace the AI-powered future? |
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A well-structured menu is essential for a positive user experience on any website or application. Here’s a guide to help you design intuitive and user-friendly menu structures:
- Keep It Simple - Simplicity is key. Avoid cluttering your menu with too many options. Stick to the essentials and group related items together. A clean, straightforward menu helps users find what they need quickly.
- Use Descriptive Labels - Ensure that menu labels are clear and descriptive. Users should be able to understand what each menu item represents at a glance. Avoid using jargon or ambiguous terms.
- Prioritize Important Items - Place the most important or frequently used items at the top of the menu. This makes them easily accessible and reduces the time users spend searching for key functions.
- Implement Logical Grouping - Group related items together in a logical manner. For example, group all account-related options under a single “Account” menu. This helps users navigate more intuitively.
- Maintain Consistency - Keep the menu structure consistent across all pages of your website or application. This helps users build familiarity and reduces confusion.
- Consider User Flow - Design your menu structure based on the typical user journey. Think about the paths users are likely to take and ensure the menu supports these flows seamlessly.
- Use Sub-Menus Sparingly - Avoid using too many sub levels in your menu. Excessive sub levels can overwhelm users and make navigation more complex. They can also be challenging for some users, especially on mobile devices. Use them sparingly and ensure they are easy to interact with.
- Ensure Mobile Compatibility - Design your menu to be responsive and mobile-friendly. Consider using a hamburger menu for mobile devices to save space while still providing easy access to all menu items.
- Provide Visual Cues - Use visual cues such as icons, colors, or highlights to guide users through the menu. These cues can help users quickly identify different sections and understand the menu structure.
- Test for Accessibility - Ensure your menu is accessible to all users, including those with disabilities. Implement keyboard navigation, screen reader compatibility, and sufficient contrast for text and background colors.
- Utilize Card Sorting - Use card sorting techniques to understand how users categorize information. This method involves users organizing content into groups that make sense to them, providing valuable insights into how to structure your menu.
- Conduct Usability Testing - Regularly test your menu structure with real users to identify any issues or areas for improvement. Gather feedback and make necessary adjustments to enhance usability.
- Offer a Search Function - Include a search function as a backup for users who may have difficulty navigating the menu. This provides an alternative way to find specific content quickly.
By following these guidelines, you can create a menu structure that is intuitive, efficient, and user-friendly. A well-designed menu enhances the overall user experience and helps users achieve their goals with ease. |
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| Congratulations to Mary Lynn Fayoumi, CAE, SPHR, SHRM-SCP, President & CEO of HR Source for receiving the Samuel B. Shapiro Award for Chief Staff Executive Achievement. Association Forum bestowed its highest honor on Mary Lynn due to her contributions to association management, fostering innovation and professional development in the industry. Throughout her career, she has demonstrated exemplary leadership and a commitment to advancing the profession. |
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Join us at the upcoming iMIS Users Summit happening April 23-25, 2025, in vibrant New Orleans! Hosted by the independent iMIS Users Group (iUG), this event is an exceptional opportunity to:
- Network with fellow iMIS users and industry experts.
- Expand your how-to knowledge and skills through training and listening to other user case studies.
- Discover best practices from other nonprofit professionals.
- Support the user’s group so they may continue providing the best iMIS training so many customers need ~ ASI is the science of iMIS but the iMIS Users Group is the chemistry behind it!
Don't miss this chance to empower your organization and enrich your iMIS journey.
Register today and take advantage of a 25% discount! Use promo code: 25OFF |
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| Reports: Workers Concerned about Tech, Workplace Changes |
The TalentSmartEQ report recommends leaders do more peer-based training around an ever-shifting work environment.
Read More |
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| The Case for a Meeting Critic |
A group of business scholars propose a “critical reviewer” to keep meetings on point. Done right, the role can keep meetings on point—and strengthen your culture.
Read More |
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We have an archive of our newsletters and industry related
articles available on our website, click HERE to access them.
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| Association Forum: Inquire to Inspire |
Location: Virtual
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| APRIL |
| 23-24 |
| 8:00 AM - 3:00 PM CT |
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| ASAE AMS Demo Days |
Location: Virtual
Join us for the just-in-time virtual Association Management System (AMS) Demo Days. The two-day event is April 23rd & 24th and will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. |
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| iMIS User Spring Conference |
Location: Marriott New Orleans, New Orleans, LA
Learn from seasoned iMIS association professionals, authorized iMIS solution providers, and experienced consultants. These experts bring a wealth of knowledge from the nonprofit sector, offering interactive sessions filled with practical insights, real-world problem-solving, and proven solutions. Comprehensive Sessions: iUG takes pride in delivering sessions that go beyond the basics. Discover how to: Solve challenges with practical "how-to" guidance. Implement best practices for maximizing iMIS functionality. Explore creative, beyond out-of-the-box solutions. Achieve a measurable return
on your iMIS investment. Use iMIS in ways you wouldn’t even think of through case studies from other iMIS user organizations. |
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| ASAE MMC + Tech |
Location: Walter E. Washington Convention Center, Washington, DC.
The Marketing, Membership, Communications +Tech Conference (MMC +Tech) is the only place for association and nonprofit professionals to get the latest tools needed to move forward in the worlds of marcomm, membership, and technology. |
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| AMS Fest |
Location: Allegro Royal Sonesta, Chicago, IL
If you’re considering a new AMS, implementing one for the first time or just want to stay up to date on what is out there when it comes to association management software, AMS Fest is the place to be.
The team behind Association TRENDS and CEO Update is excited to bring you face to face with other association executives, consultants, industry partners and AMS vendors that all want to engage in discussions around nothing but association management software.
Join us this June, in Chicago, IL, where we’ll have 24 AMS companies ready to demo their platform, consultants to help guide you during your experience to ensure you’re meeting with companies that best fit your organization’s needs, and industry partners to showcase their newest innovative technologies to integrate within your system. |
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| ASAE Annual Meeting & Exposition |
Location: Los Angeles, California
The ASAE Annual Meeting & Exposition is where thousands of association professionals and industry partners gather to exchange knowledge, resources, strategies, solutions, and more. Over three days of learning, growing, and finding inspiration, attendees are equipped with a year’s worth of support in their daily responsibilities as leaders in the association industry.
The ASAE Annual Meeting provides a unique opportunity to partake in authentic, engaging, thought-provoking, and positive community-building experiences for attendees that support the power of the association community to shape a better future for the industries we serve and for the world we share. |
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