Gmail and Yahoo are two of the leading email service providers and are implementing changes to enhance the security of their platforms in February 2024. These adjustments, while varying based on your sending limits, mark the beginning of what we anticipate will be a series of updates to the email security landscape.
As technology evolves, so do the threats, and it's crucial for all of us to stay one step ahead. As a proactive measure, we strongly recommend implementing the highest level of security available for your organization, regardless of your sending limits.
Customers who are purchasing our Managed DNS services are on their way to securing email to the fullest. This service gives us insight into your existing email as a whole and will provide us the ability to secure it properly. Please reach out to us so we can ensure your emails are properly meeting security standards. |
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Using the AI tool Scribe to document processes is easy! Scribe functions as an automated, step-by-step guide for any digital process. To record a Scribe, simply activate the Scribe recorder using either the browser extension or desktop app. Then, proceed to navigate through your process as usual, and deactivate the recorder upon completion. There is a free browser extension that you can download and add to Chrome or Edge to help you capture browser steps. It's as easy as capturing a process, customizing the Scribe and then sharing it with a link.
Get started with Scribe |
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| Security By Design |
Stay above the fray and maintain security with strategic planning. The security threats on the news may seem new and scarier than ever, but most intrusions capitalize on traditional vulnerabilities. Come learn about planning your company’s IT strategy so security is a design element instead of a problem you react to.
Join us on February 15th at 1:00 PM CST |
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Affinity Strategies provides professional associations in the health care industry customized services to improve operations, member engagement, and marketing. Whether you seek full time leadership and supporting management team, or you just need specific services, we develop a solution designed for your association’s needs.
By leveraging our tried-and-true best practices and entrepreneurial spirit, we efficiently use our client’s valuable time and investment for the highest and best uses. We believe that the work we do for each client must be tailored and impactful. Every client is assigned to a committed and responsible team of professionals devoted to exceptional account management and consultative services. |
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Elizabeth Schumacher, JD
CEO and Founder |
| Elizabeth Schumacher has represented health care clients for 20 years, including international, national and state medical, academic and specialty associations. Her expertise spans; hospital systems, health insurers, long-term care, and the pharmaceutical industry. Liz has a unique ability to authentically engage strategic stakeholders and build comprehensive alliances and audiences, which is supported by her executive experience managing legislative and public relations, legal affairs, business planning, clinical research and health policy. |
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Claire Krzyzewski
Director of Creative Operations |
| Claire serves as the Director of Creative Operations, ensuring the successful design and implementation of digital initiatives and omni-channel campaigns for Affinity Strategies and its clients. She has worked in non-profits for over 25 years developing creative solutions to client problems. She enjoys the challenge of working with clients to create a finished project that is both informative and well designed. |
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Cayla Marconi
Chief of Staff |
| Cayla joined AS in 2016. She currently serves in two roles at Affinity Strategies, including Chief of Staff for AS and Executive Director, Association Management. In her role as Chief of Staff, Cayla ensures that the daily company needs are managed, trains new staff, and works behind the scenes to solve problems and build new best practices for AS and its clients. |
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And now for a few questions to get to know our friends at Affinity Strategies...
What do you enjoy most about working for Affinity Strategies?
Elizabeth: Working with my team, clients and driving forward our company mission- the patient is our purpose!
Claire: I enjoy working closely with such smart, thoughtful co-workers, trying to figure out the best opportunities and answers for our clients as well as the challenges of a fast-paced environment. I tend to thrive under tight deadlines
Cayla: What I enjoy most about working at Affinity Strategies is the close-knit professional environment. We have a small group of professionals with a variety of backgrounds that allow constant learning from within Affinity.
What has been your career highlight so far?
Elizabeth: Starting Affinity Strategies ten years ago in March!
Claire: Whenever I am able to solve a problem that involves designing something it makes my day!
Cayla: My career highlight has been becoming Chief of Staff of Affinity. I have been with Affinity Strategies since the beginning, and I have had the pleasure of being in multiple roles to see every side of the business.
Tell us three things most people do not know about you.
Elizabeth: I grew up with a family business- working in my mom’s flower shop, which has given me my entrepreneurial spirit. I am passionate about managing medical associations because I am mission based and believe in their purpose of improving medical care. I love Masterpiece Theater.
Claire: I have an identical twin; I am a pretty good cook; I did a 100 mile bike ride with no training beforehand
Cayla: Three things most people do not know about me is that I am a huge Marvel nerd and love all the marvel movies. I am a huge history buff as well and love reading about history, specifically European royals. The last one is a bit boring but not many people realize I am left-handed!
What is the best piece of professional advice you have ever received?
Elizabeth: Work hard and persevere. This too shall pass.
Claire: Don’t worry about not knowing how to do something – learning something new can be fun and exciting to do and then you have a new skill to help out.
Cayla: If someone can get the job done it does not matter the route they take as long as the outcome is the same.
What is your favorite book, movie or tv show?
Elizabeth: I loved the book Eat, Pray, Love by Elizabeth Gilbert.
Claire: I really enjoyed the re-booted Dr. Who – although haven’t watched the last few seasons. The storylines were so creative and some have stuck with me
Cayla: My favorite TV show is Friends, it is just a classic that is easy to watch.
What is your favorite vacation destination and why?
Elizabeth: Greece and Southern Italy. My husband and I love the Mediterranean.
Claire: I didn’t do any vacations growing up so made sure to do a lot of road trips with my kids when they were younger – hoping I made a lot of fun memories for them.
Cayla: I do not vacation often, but my favorite place is Siesta Key, Florida. I have been going there since I was a child, and it just brings back all those childhood memories.
What is your favorite family tradition or activity?
Elizabeth: I love to eat and make Christmas cookies and Christmas with my family.
Claire: We don’t play it every year but I enjoy getting together with my husband’s family over the holidays and playing Left, Right, Center – it was a lot of fun to get competitive over something that only cost $3 to play but you could win big!
Cayla: Now that I have a family of my own, our favorite thing to do is on Christmas Eve we have a street in our neighborhood that goes over the top with Christmas decorations, and we walk the street to look at all the lights and decorations. |
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A new year brings a new opportunity with the introduction of the “AT Gives Back” initiative. This program’s mission is to allow employees to share and showcase a special group, organization, or project that impacts their heart, life, or community. Through sharing these groups, we will introduce some great stories and wonderful people and provide opportunities to get involved. AT will be donating to the selected group and we would love to see you get involved as well.
This month we selected a food pantry, Shepard’s Heart, which is supported by our client, Chapelstreet Church. Based in Geneva, the food pantry serves over 1,600 people per month. Anyone who resides in the Kane County area and has a need for food is welcome. The Shepard’s Heart team cares about meeting the needs specific to each family and circumstance and sharing God's love through their service. In addition to monetary donations, Shepard’s Heart is in need of food and pantry items including laundry detergent, dish soap, soup, canned meats, fruits and veggies.
To learn more please visit Shepherd's Heart - Chapelstreet Church
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Is your association struggling with outdated and disjointed learning technology? Blue Sky eLearn’s award-winning platform, Path LMS™, was created to address the unique needs of associations when it comes to member education and credentialing. Path LMS provides a unified eLearning platform that member-based organizations need to drive professional advancement.
Path LMS has an unparalleled suite of association-centric features such as AI content creation tools, 70+ integrations with accreditation and association management systems, streamlined CE reporting, branding and customization options, seamless eCommerce functionality, an optimized user experiences across devices, and more.
Unlike siloed solutions that create fragmentation for administrators and frustration for members, Path LMS brings everything under one umbrella with unmatched versatility. It’s customizable to meet your needs as they grow and evolve over time. We empower even non-technical administrators to make system changes on the fly to support new programs or initiatives.
Our managed virtual events and instructional design services complete the package for turnkey delivery of impactful member education experiences—both live and on-demand. Most importantly, every product and service that Blue Sky eLearn offers is focused on advancing member engagement, development, and credentials to differentiate your association and support career progression in your industry.
See why over 800 leading professional societies and credentialing bodies chose Blue Sky eLearn as their trusted technology partner for online member education. Get a demo today to learn how Path LMS can transform the way you support your members’ lifelong learning.
Experience the Top LMS for Associations: Book a Demo! |
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| PR Group Sets Guidelines for AI Use |
The Public Relations Society of America’s document addresses ethical landmines around generative AI, from hiring to content creation.
Read More |
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| Smart Social Media Strategies for Conferences |
Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
Read More |
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We have an archive of our newsletters and industry related
articles available on our website, click HERE to access them.
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| NiUG Webinar: Tech & Operations Xchange |
Location: Online
This is not just another webinar; it's a vibrant convergence of minds, an electrifying exchange of ideas, and a treasure trove of insider knowledge. Join the league of those who have dubbed it "the best hour spent all year" as we delve into a world of cutting-edge insights, invaluable tips, mind-blowing tricks, and ingenious money-saving ideas surrounding iMIS, third-party products, technology, security, operations and more! |
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| Association Forum's Association 101 |
Location: Association Forum Headquarters, 10 S. Riverside Plaza, Suite 800, Chicago, IL
An orientation for association professionals, Association 101 is designed to provide a solid foundation of knowledge and appreciation for the unique environment, culture and dynamics of associations. |
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| FEBRUARY |
| 28 |
| 9:00 AM - 4:00 PM EST |
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| Marketing Technology Demo Day |
Location: Online
Tasked with finding the right Marketing Technology systems for your organization? Wondering what platforms are out there and what features you should be looking for?
Join us for our FREE Marketing Technology Demo Day event on February 28 and experience seven in-depth demos from industry partners that are standing by ready to help. |
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| HighRoad Solutions Webinar: What is RevOps? |
Location: Online
The intersection of data, technology, and digital marketing has influenced the need for a RevOps role within marketing teams. But what does RevOps really mean? Join us as we delve into the operational needs of marketing teams, the responsibilities of this type of role, how technology supports the position, and how associations should prepare for future staffing and upskilling needs. |
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| NiUG 2024 Annual iMIS Users Conference |
Location: Crystal Gateway Marriott, Arlington, Virginia
The 2024 Annual iMIS Users Conference is your chance to jump start your career with the tools, strategies, training, and connections you need to advance both your career and your organization. |
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