AT Newsletter Volume 27, October 2022

Conference Recap by Andy Pawlak
I recently returned from the Predict conference hosted by Association Analytics in Alexandria, Virginia where AT was a sponsor and exhibitor. This day and a half conference explored the Association Analytics (A2) Acumen product and the many facets of how this tool can help all team members make better data informed decisions

The program kicked off with keynote speaker, Reggie Henry, CAE, the Chief Information and Performance Excellence Officer for ASAE discussing the importance of democratization of data and empowering your teams to be data curious. Reggie noted that ASAE has been an Acumen product user for the past eight years and discussed how they use data to understand current member trends, evaluate current products and services, engagement trends, and identify predictive strategies.

Another theme of the conference was ‘why’. Reading a report is one thing but evaluating the data and asking ‘why’ is at the heart of knowing more about your member/customer. Most organizations know ‘what’ they want to do/accomplish, and some have a strategy on ‘how’ they do/accomplish a goal, but many don’t know the ‘why’ they are doing what they do.

One session in particular dove deep into this topic by breaking attendees into small groups to evaluate a dashboard. We were tasked to evaluate this data and identify the following:
  • Our observations – What do you see? What’s trending? Downturn or uptick, if so, why?
  • Our insights – What experience can you bring to validate these observations and help answer the ‘why’?
    • Why are members not renewing?
    • Why are individuals registering more this year than last?
    • Why are we still producing this product and/or service if no one is buying it?
    • Our issues w/the data – What data clean-up topics should be addressed? What data doesn’t make sense? Undefined data?
The follow-up discussion about the various group dashboard discoveries was informative to understand what other groups saw and the steps they took to get to those observations and insights.

One of our own, Annette Moy, VP, Analytics at the American Academy of Physical Medicine and Rehabilitation (AAPM&R) was a session panelist sharing the success their organization received with the roll-out of their long COVID dashboard using imported external data ( In addition. AAPM&R won the Heart Award that recognizes organizations that have used their data and Acumen to improve the lives of their members or the general public.

If you are interested in learning more about Association Analytics and A2, please contact Jim Meyers.